3 Ways to Grow Your Business On Social Media (With A Bit of Help!)
Social media is undoubtedly an excellent resource for businesses! Increasing product awareness, building a strong brand identity, showcasing value, et cetera, et cetera – it’s somewhat of a no-brainer.
Many of our clients ask us how they can manage social media marketing for their small businesses while working full-time. And the answer is simple: you don't.
What Is Social Media Management?
Running your business's social media can be a hefty time commitment – especially when you have other priorities. It requires ongoing effort to learn and adapt to each platform's unique strategies and algorithms. (And just when you think you’ve conquered it, the algo changes!)
That's where we come in! Our social media management services relieve you of the burden and free up your time. And we offer a comprehensive suite of digital marketing services to help your business grow online. Said services include:
Email Marketing
Strategic Branding
Website Optimization
Social Media Marketing
Blog & Newsletter Content
Search Engine Optimization (SEO)
Digital Advertising (Meta, Google, etc.)
How to Enhance Your Social Media Presence
Want to enhance your social media presence to nurture your audiences and skyrocket sales? Start here:
1. Hire Social Media Marketing Managers (Wink)
Is your content performing well? Or not so much? Are you gaining followers? Or shouting into the void? If your marketing efforts aren’t converting to ROI, a copywriting or social media marketing firm can alleviate your worries!
Our social media marketing team conducts in-depth research on your brand, industry, niche, competitors, and overall online presence. What's most important to us? Understanding your company's value — AKA what makes you so darn precious — and communicating that awesomeness to your customers.
2. Capture Videos of Your Work in Action
Yes, it really is as simple as it sounds! Any social media manager (ourselves included) will want you and your staff to capture simple videos of your job in real-time.
Whether you’re a lawyer or an esthetician, your face behind the camera is essential to social media success. Our favorite, easy-to-film video clips? Time lapses of you typing, sharing insider tips with your audience, or a simple recording of you going about your day.
3. Post Consistent Content
Social media is a powerful tool – but only when used correctly! Posting consistently is non-negotiable, but it can be tough to do while running a successful company. Seriously, what entrepreneur has the time to create and schedule crème de la crème content consistently? Much less consistently?!
Of course, that's where your social media manager comes in. (Wink!) Forget the "post-and-pray" strategy that leaves you wondering if anyone's even seeing your page – we'll build a strategy-infused posting schedule that keeps your audience engaged and coming back for more.
Consistency is key to building brand awareness, trust, and (ultimately) sales. Let us handle the scheduling and optimization so you can focus on what you do best!
Hit Your Marketing Goals: Outsource Social Media Management
Consistently managing social media can feel like scaling a mountain. (Trust us, we know!) But it doesn't have to be this horrible overwhelming thing.
Consider the Copywriting Co. to be your remote marketing experts – ready to take the reins on your social media strategy. We'll craft targeted content that drives conversions and builds brand awareness, which is the winning formula for attracting new clients and keeping your existing ones coming back for more.